MySingleFriend is attempting to entice divorcees and people getting over a break-up with a long-term partner back into the dating game with a back-to-school themed campaign encouraging them to “swot up” on their dating skills.
The thought of dating someone new after years of being with the same person can bring some out in a cold sweat, but the dating site, which was founded by TV star Sarah Beeny, is encouraging people in this situation to tap into their “wealth of experience in relationships” with a campaign offering “academic dating tips”.
“Think of yourself as a worldly mature student, heading back into the fray. Plus, the great thing about online dating is that everyone is on there to find someone special so you are all in the same boat. So do your homework, get reading and you will be top of the class in no time,” reads a release from the online dating site.
MySingleFriend’s ‘dating school’ is broken down into six classes including art, history, physical education, geography, chemistry and maths.
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